After selling Blue Ridge Bucha, I founded Conscious Consults to share my entrepreneurial experience with business owners and nonprofit leaders. I provide strategic consulting and coaching to organizations at every stage—from concept to exit—helping them navigate both everyday challenges and pivotal transitions. My practice serves clients from solopreneurs to established organizations with 40+ employees across diverse industries. Drawing on my management experience, I also coordinate teams of independent contractors for larger projects when needed. My role as an SBDC Business Advisor further enriches my consulting practice by connecting me with a wide range of business models and approaches. I find deep fulfillment in supporting leaders as they build organizations that align with their values while creating meaningful impact.

My husband Ethan and I literally started our kombucha business out of our (health department-inspected) garage. Over the course of 11 years, we grew the company to a team of 20+ people, a regional distribution footprint across 9 states, 300+ accounts, and $1M in annual sales. We evaluated our success not only through our profits, but through our company’s environmental impact: with a tagline of “big flavor, small footprint,” we saved over 1 million bottles through our refillable bottle program. In 2020, we were honored with Whole Foods Market’s Regional Supplier of the Year Award for the Mid-Atlantic Region.

I developed and operationalized a 501c3 nonprofit organization with a mission to make healing arts practices such as yoga, meditation, acupuncture, and massage accessible to all. With the guidance of experienced mentors, the support of community partners, and by leading a talented staff and volunteer team of 90+ people, l spearheaded a community organization that has improved the health and wellness of over 10K individuals in the past 10 years.

I was tasked with the creation of a new department; collaborating with multiple stakeholders to develop our operational plan; and hiring, training, and managing a team of 19 people. At the time, the Getty Museum was one of the wealthiest art institutions in the world, with a stellar company culture. While this may have given me an unusual initiation into the nonprofit space, I had the opportunity to undergo multiple training sessions in leadership and management, and benefited greatly from a mentor boss, who both provided thoughtful guidance and created space for me to stretch my skills, take calculated risks, and grow as a leader.

My professional journey has been driven by a deep-seated passion for entrepreneurship and organizational development that took root early in my career. My first significant entrepreneurial experience began during my undergraduate years at Pitzer College, where I served as a Visit Coordinator in the Office of Admissions. What started as a standard student job quickly became an opportunity for innovation and growth. Recognizing the potential to enhance the prospective student experience, I virtually rebuilt the college's visit program from the ground up. By expanding and reimagining day and overnight visit experiences, I demonstrated an early ability to think strategically and create value beyond traditional job expectations.

From coordinating prospective student visits, I transitioned through diverse industries, each role building upon my core skills of communication, strategic planning, and organizational development. Along the way, I co-founded the Charlottesville Yoga School, training over 80 yoga teachers and further exploring my passion for education and guided learning. My work as a Spanish language translator for an Academy Award-winning actor, a lecturer at the University of Virginia, and an event coordinator at Starr Hill Restaurant & Brewery showcased my adaptability and commitment to excellence across different professional contexts.

Throughout my career, I've been driven by a core belief in the power of mission-driven work, organizational culture, and sustainable growth. From managing a high-performing team at Blue Ridge Bucha to founding Common Ground Healing Arts, I've consistently sought opportunities to create positive change and support innovative organizational models. My background in meditation and yoga gives me a special interest in work-life integration for both myself and my consulting clients. This diverse professional background has been the foundation of my current consulting practice, allowing me to bring rich, multifaceted insights to the businesses and nonprofits I serve.